Sarah Baza & Hana Hany ( founders )
Wadedah started from a friendship built on the same passion 🌸
We’re Sarah Baza and Hana Hany and for as long as we can remember, we’ve shared the same taste and a genuine love for modest feminine fashion. We constantly talked about how there’s a need for a brand that represents the modern Arab woman elegant, soft, and comfortable without compromising her values or her personal style.
After months of planning (and dreaming), we finally looked at each other one day and said: “Why not?” and that’s how Wadedah was born.
The name comes from the Arabic word “Al-Wud"ا(لوُد), which means affection and kindness and that is the heart of our brand. Wadedah isn’t just a label , it’s a space filled with love, femininity and warmth, created for every woman who wants to dress modestly yet look luxurious and uniquely beautiful.
Our designs are inspired by soft colors, clean cuts and delicate details. Every piece is made to be elegant and comfortable to make you feel confident in your own skin.
Our vision is to build an international brand that shows the world that modest fashion can be timeless, modern and full of grace, because true beauty is always found in simplicity and in kindness.